The product range pays tribute to the original Mexican Tortilla chip, called the Totopo, while branching out into new tastes, sensations and textures inspired by ‘the diversity and creativity of street food culture’.
Pearlfisher creative director Sarah Butler said: “The Manomasa brand identity is simple, yet celebratory; a proud statement of what these chips bring to the table with their real ingredients, generous spirit and desire to bring people together over delicious foodie experiences.”
Charlotte Simpson, marketing manager at All Good, added: “Pearlfisher’s design for Manomasa perfectly captures the spirit and creative personality of our brand. Our absolute passion for tortilla chips has been seamlessly bought to life while celebrating the exciting, raw and vibrant world of street food – an innovative first for the category.”
Manomasa launches in Whole Foods Market and Ocado in the UK.
© FoodBev Media Ltd 2024