The company hopes this new package will help it further capitalise on the continued growth in the ready-to-drink (RTD) coffee segment.
Originally introduced in 9.5oz glass bottles, Marley Beverages chose to move into the Rexam Sleek can because of its durability, portability and brand differentiation.
“We wanted to showcase the premium look of our Marley’s One Drop line and help it stand out on the shelf,” said Lee Brody, global marketing director, Marley Beverage Company. “We were able to achieve both in a very powerful way with the Rexam Sleek can.”
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