Mars has expanded its range of handheld single-serve ice creams with the introduction of the M&M’s Peanut Ice Cream.
Mars has created the product as it seeks to capitalise on the growing appetite for wrapped handheld ice creams, as figures provided by the company suggest the segment is worth up to £588 million.
M&M’s Peanut Ice Cream features a blend of peanut ice cream, M&M’s peanut pieces and a crunchy chocolate layer.
Phil Shaw, head of sales at Mars Chocolate Drinks and Treats said: “With wrapped handheld ice creams leading the market, we are extremely excited to introduce another iconic brand to our singles range.
“The M&M’s Peanut Ice Cream joins consumer favourites, Mars, Snickers, Galaxy and Maltesers in the impulse freezer this year – and we are confident it will soon become a sought after family favourite!”
M&M’s Peanut Ice Cream will be available from UK ice cream wholesalers and retailers such as McColls, with a suggested retail price of £1.76.
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