Mars has expanded its US ice cream range by introducing a new chocolate-flavoured M&M’s ice cream sandwich.
M&M’S Chocolate Cookie Sandwiches are made with reduced-fat chocolate ice cream sandwiched by two cookies packed with M&M’s Minis.
Mars has previously released an M&M’s Cookie Sandwich made with reduced-fat vanilla ice cream, but this is the first time the M&M’s brand has launched a chocolate ice cream sandwich.
Emily Strobel, marketing director, Mars Ice Cream said: “Following the success or our original M&M’S Cookie Sandwich, we are excited to provide chocolate lovers everywhere with a new treat made just for them.
“This addition to our M&M’S Ice Cream lineup is not only perfect for ice cream fans, but as a brand we are thrilled to build on the success of the original M&M’S Cookie Sandwiches.”
M&M’S Chocolate Cookie Sandwiches are now available from selected US retailers, with a suggested retail price of $4.99 for a six-pack box or $1.99 for one 4oz bar.
© FoodBev Media Ltd 2021
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