Following success in Germany, the Middle East and Spain, the premium drinks business is launching the Italian premium prosecco brand Scavi & Ray and the German energy drink Effect.
The UK launch of Scavi & Ray’s premium prosecco and prosecco cocktails will be supported via a partnership with London Fashion Week. The Scavi & Ray range has quickly secured UK distribution and featured at prestigious events through listings with catering company Seasoned Events and pop-up prosecco bar operator Bitter Twisted.
The German energy drink brand Effect will bring innovation to the UK energy market with a mix of taurine and five vitamins in 330ml cans.
The brand has secured a listing in convenience store and magazine chain WHSmith, with outlets in over 900 outlets in railway stations, airports and the high street.
“We are very happy to now also be forging ahead in the UK with our premium brands,” said Andreas W Herb, CEO of the MBG Group. “Scavi & Ray is famous for the finest prosecco, whose Glera grapes flourish on first-class vines in the breathtaking and sun-soaked countryside of Veneto in Northern Italy.
“The massive UK energy drink market is continuing to grow quickly,” said Steve Cooper, marketing director at Feel Good Drinks. “We’re delighted to offer our customers Effect, which comes to the UK with its major international presence and a unique positioning as ‘the mental energiser’.”
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