Stryve Foods, a producer of biltong beef snacks in the US, has appointed Jaxie Alt to the role of co-CEO, effective immediately.
Since March 2019, Alt has served as chief marketing officer of Stryve. According to the Texas-based company, she has helped double its annual revenue and establish itself as the top-selling biltong brand in the US.
As co-CEO, Alt will continue to oversee nationwide marketing efforts as Stryve expands its footprint, along with leading sales and human resources at the company.
Alt will join co-founder and co-CEO of Stryve, Joe Oblas.
Before joining Stryve, Alt has worked at Keurig Dr Pepper for 17 years, overseeing a product portfolio responsible for more than $8 billion in retail sales.
Stryve Foods is better known for its major subsidiary Stryve Biltong. In 2019, the premium meat snacks brand raised $16.5 million in a Series B funding round led by Meaningful Partners, Pendyne Capital and Murano Group, which added to the $10 million it received in September 2018.
The company has also made three other appointments to its leadership team. Alex Hawkins joins Stryve as its chief operating officer, after being a principal investor at Rosewood Private investments.
Billie Winkle has been appointed chief financial officer of Stryve, prior to serving as VP of accounting, tax and treasury at KidKraft.
Finally, Bruce Boettner joins Stryvve as chief sales officer, after most recently serving as VP of sales at start-up company Humm Kombucha. Boettner has also worked with Kellogg’s for 19 years as sales lead for the Kashi brand.
“I’m thrilled about the team we’ve assembled to help Stryve grow. As consumer interest in healthy eating continues, and awareness and understanding of biltong expands, I believe we now have the leadership team in place to reach our goal to help America snack better,” said newly appointed co-CEO Alt.
The meat snack category in the US in on the rise with consumers moving to less-processed, low-sugar and no-preservative options, according to Stryve. The snacking company expects to double its sales again in 2020.
© FoodBev Media Ltd 2019