The new 500ml bottles will be sold alongside the established 7.5% ABV Merrydown 750ml bottles and 440ml cans, and will have an RRP of £1.99 in the UK.
Amanda Grabham, head of brand marketing – Merrydown, said: “Last year, the percentage of adults who drink cider increased from 47% to 60%, with almost two-thirds of cider consumers being aged over 35. This is the audience we are aiming for with the new-look Merrydown as heritage brands have strong appeal for these consumers.
“Sales of heritage ciders – a sector which is dominated by four brands: Merrydown, Westons, Thatchers and Aspall – have grown by 12% over the past two years.
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