Producer of better-for-you breakfast products, Mikey’s, has released new plant-based breakfast pockets in collaboration with Just Egg.
The new launches are available in two variants – Breakfast Scramble and Tex-Mex Breakfast – and are certified gluten-free and contain no dairy and soy.
Breakfast Scramble is filled with scrambled Just Egg alongside plant-based cheese and vegetables. Tex-Mex Breakfast features scrambled Just Egg with black beans, vegetables and taco seasoning.
Just Egg, developed by Eat Just, has around the same amount of protein as an authentic egg but with zero cholesterol and less saturated fat.
Michael Tierney, founder and CEO of Mikey’s, said: “We continue to see opportunities to stay true to our core values while expanding into more plant-based offerings. We are equally excited about another great brand partnership for Mikey’s, this time with Just Egg. Their plant-based eggs are a delicious addition to our convenient handheld breakfast offerings. It’s my hope that our new plant-based breakfast products will be as much of a staple to your morning routine as they have become for me and the Mikey’s team.”
The new products have an RSP of $6.99 and will be available in the US at Giant Food Stores as well as select grocery stores and on the Mikey’s website in April.
© FoodBev Media Ltd 2023