MillerCoors-owned Crispin Cider Company has unveiled a new range of rosé cider called Crispin Rosé, targeted at both wine and cider drinkers.
Crispin Rosé cider is made from a blend of pear and apple juices mixed with rose petals and hibiscus.
The cider range is available nationwide in the US, initially in six-packs of 12-ounce bottles and it will be offered on tap at selected locations from March.
Crispin Cider decided to create the drink as the popularity of rosé wine has drastically increased in the US, with 2017 sales of rosé wine surpassing $212 million, according to data collected by research firm Nielsen.
The release of the drinks aims to capitalise on that surge in demand, according to the company.
Ashley Selman, vice president of brand marketing at MillerCoors said: “We know there’s a high correlation between wine and cider drinkers, and with the introduction of Crispin Rosé, we believe we’re bringing the best of both worlds to this group.
“Crispin Rosé combines the beautiful appearance of rosé with the crispness, refreshment and shareable nature of a cider.”
Selman added: “We have a big opportunity with Crispin Rosé with female drinkers. We’ve been listening to and following them for a while, so we’re excited to finally bring female drinkers a rosé cider with quality ingredients that only Crispin can provide.
“Rosé is a popular and ever-growing drink, and we’ve definitely seen our existing Crispin fans react positively to our new rosé.”
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