MillerCoors has announced it used 16.9% less water last year compared to 2015, as a result of innovative farming techniques and increased brewery efficiencies.
Wet weather also contributed to the reduction, meaning the brewing company used in total 15 billion fewer gallons of water in 2016.
At MillerCoors farms in Idaho and Colorado, the company researches and develops water conservation techniques to grow barley more sustainably – from precision irrigation technologies and practices to soil improvements and companion cropping.
Last year the brand launched a digital platform for information gathering to further enhance water savings and eventually lead to data sharing among growers.
MillerCoors director of community affairs Karina Diehl said: “When it comes to water savings at our breweries and across our agricultural system, 2016 was a banner year at MillerCoors.
“We’re proud of the water efficiencies achieved at our breweries by our passionate and innovative employees, and we are proud of our long-standing partnerships with our growers. These partnerships span multiple generations and are a driving force behind using less water in 2016.
“While this was a unique year, we are committed to developing innovative ways to use less water across our system for years to come.”
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