MillerCoors is set to release a RTD Chelada, a tomato and beer-based drink reminiscent of a bloody Mary, in the US in 2019.
The drink is already popular in Mexico and US border states, and sales of imported chelada drinks have risen 16% in the US over the last year, according to Nielsen.
Made with a mix of Sol beer, tomato, lime spices and other natural flavours, Sol Chelada will be released nationwide in the US on 1 February 2019.
MillerCoors has released the drink to further capitalise on the success of its Sol beer rebranding campaign, as the company claims that sales volumes have increased 172% over the last year.
Elizabeth Hitch, MillerCoors marketing manager said: “A lot of people in the US are big fans, and we’re constantly hearing from them on social media, asking where they can buy it and when it’s coming here.
“There’s already an inherent fandom for this product in border states, and we’re excited to bring the next great innovation from Sol to drinkers here.
“We know their strength in Mexico and we’re excited to leverage this in the US and build the Sol brand family here in total.”
© FoodBev Media Ltd 2019
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