Launching this week, Cockburn’s Port is introducing a campaign with a series of images created by The Corner. Encapsulating the festive spirit with recipes of how the much-loved Cockburn’s Special Reserve Port can be enjoyed in social environments this Christmas, The Corner’s campaign offers the reader step by step serving suggestions for the family, which comes together with the line ‘Mix & Enjoy’.
Through the silhouettes, the reader is provided the chance to become part of these memorable scenes and attribute their own emotions to that special family moment.
7Stars is the media agency and the campaign is to run in a variety of print magazines, as well as digitally on MailOnline for eight weeks. Previous visual campaigns for Cockburn’s have illustrated a lighter, comical side of the brand, using the mispronunciation as a long-running family joke. Cockburn’s has also succeeded in adding a touch of sentimentality, which people associate with the moment they enjoy Cockburn’s Port with their family and friends.
“Since we bought Cockburn’s in 2010, we have taken the brand back to its roots in the Douro vineyards, concentrating on the quality of the wine,” said Paul Symington, managing director at Cockburn’s Port. “Now it’s time to take Cockburn’s to the consumer, using the humorous approach that has always been associated with the brand since its groundbreaking TV ads of the 1970s. This humour is associated with the real world of families and the special and memorable moments when dispersed families get together, and when Cockburn’s Port is often enjoyed. The Corner has taken this concept and given us a great campaign.”
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