A joint venture between Molson Coors Canada and cannabis producer Hexo has announced plans to launch a line of CBD-infused water in partnership Flow Glow Beverages, the team behind Flow Alkaline Spring Water.
Truss Beverage Co, which was formed last year, said the Flow Glow water will be one of six cannabis beverage brands within its portfolio.
“As a cannabis beverage specialist, we’re excited to partner with the team behind Flow Alkaline Spring Water, a beverage brand Canadians know and love, on a CBD-infused spring water to round out our product portfolio for launch,” said Brett Vye, CEO of Truss Beverage Co.
“The newly formed Flow Glow Beverages Inc will produce products that are an important part of our Truss beverage line-up. We can’t wait to bring Flow Glow and our other Truss cannabis beverages to market.”
At launch in December, Flow Glow will be available in Canada in two flavours: goji and grapefruit, and raspberry and lemon.
The drinks include 10mg of CBD, spring water, whole grape extract, organic blue agave and natural ingredients and flavours.
“We know CBD products are in high demand in Canada, especially within the growing self-care space. The Truss product portfolio will include a range of products with CBD, THC or both,” Vye added.
“In line with our other Truss beverage offerings, Flow Glow offers new and existing cannabis consumers of legal age the opportunity to begin exploring the wonders of cannabis in a way that’s right for them personally.
“With more than 80% of the Truss portfolio of products being low-to-mid level dose, we’ll offer safe, consistent and unique beverages for every adult consumer and a full range of occasions. Flow Glow CBD spring water is just one of the wonderful new products Truss will be bringing to market for Canadians to enjoy and explore.”
The launch announcement comes as the legalisation of derivative cannabis products – such as edibles and infused beverages – comes into effect in Canada, with sales starting in December.
Last week, Fluent Beverage Company, a joint venture between AB InBev and Canadian cannabis company Tilray, announced plans to commercialise non-alcohol CBD-infused beverages.
© FoodBev Media Ltd 2020