Molson Coors invests $65m to expand hard seltzer capabilities

Molson Coors Beverage Company is investing $65 million in its Fort Worth Brewery, as it looks to strengthen its in-house hard seltzer capabilities.

The company has broken ground on a new variety packing warehouse that it hopes will allow the brewery to remove third-party vendors for final pack assembly. In turn, the company believes that this will help alleviate shipping costs and improve time to market.

The 200,000-square-foot warehouse is expected to improve Molson Coors’ ability to internalise storage, packaging, shipping and logistics for its variety packed canned beverages.

The warehouse will include a variety pack system capable of packaging up to six different flavours in 12- or 24-pack configurations. It is also expected to bring additional jobs to the Fort Worth market.

Jim Crawford, vice president and plant manager, said: “This expansion truly represents the next step toward strengthening our in-house hard seltzer capabilities, as it’s one of many recent investments we made at Fort Worth aimed at growing our above premium portfolio and transforming the company’s offerings to meet consumers’ changing preferences”.

Construction is expected to be completed later this year.