Global Brands, founded in 1997, is a leading drinks brand development business that markets and sells a collection of beverages across the spirits, soft drinks, ready-to-drink and beer categories.
Chris McDonough, MD, Molson Coors (UK) said: “We are very proud of the success of Reef since its launch in 1998 and it still remains a favourite with consumers. Global Brands extensive experience in the RTD market makes them ideally placed to ensure Reef realises its full future potential and we wish them every success.”
Simon Green, MD at global brands said: “We are delighted to bring Reef into Global Brands’ portfolio. The RTD category is worth over £400m and there is still a clear consumer demand for great tasting, differentiated drinks. We strongly believe in both the category and the brand, and through focus, innovation and investment, we plan to develop Reef to unlock all of its potential.”
Source: Molson Coors
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