Confectionery company Mondelēz International has opened a new $90 million manufacturing facility in Bahrain to meet growing consumer demand for its products.
The 250,000 square-metre biscuit production facility will manufacture products for the company’s ‘power brands’ such as Oreo and Barni, and will have a production capacity of 45,000 tonnes per year.
Products produced at the plant will primarily be made for local consumers and for export to countries in the Gulf region, the Levant and Africa, which the company claims will reduce delivery costs and improve product freshness.
The new plant is located alongside the company’s existing Bahrain manufacturing facility, which has produced Kraft cheese products and Tang beverages since 2008.
Mondelēz International claims that up to 150 new jobs will be created at the new facility.
Maurizio Brusadelli EVP & President, Asia Pacific, Middle East and Africa at Mondelēz International said: “The Middle East and Africa are priority markets for us, and we’re confident in our selection of Bahrain as the preferred location for our plant, due to its business-friendly environment, skilled local workforce and excellent transport links, all of which will be instrumental to the success of our growth plans.
“We thank the Government of Bahrain for their continued support. This site is our second major investment in the Kingdom over the past ten years, further strengthening Bahrain’s position as a strategic business hub and contributing to national economic growth.”
Daniel Myers, executive vice-president, Integrated Supply Chain at Mondelēz International added: “This investment in Bahrain is a great example of how we’re building a world-class supply chain, with factories of the future in strategic locations around the world designed to simplify operations, increase flexibility, improve productivity and meet the growth demands of our ‘power brands’.
“We’re keenly focused on winning with our consumers and customers, as we simplify and modernise our operations and production capacity.
“We’re making our company more nimble and efficient, creating the fuel we need to invest in our brands and our people – our most important assets – and deliver sustainable, profitable growth for our shareholders.”
© FoodBev Media Ltd 2018
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