Mondelēz International has announced the launch of eight non-high in fat, salt or sugar (HFSS) products from brands including BelVita, Cadbury Drinking Chocolate, Maynards Bassetts and The Natural Confectionery Company.
Mondelēz will be launching a new BelVita Soft Bakes Apricot Filler, a line extension to the existing non-HFSS product Soft Bakes Strawberry Filled, which will be available from UK and Ireland retailers from this month.
It will also release a new BelVita Fruit Crunch range, available in two flavours: apple and pear, which contains 30% less sugar and 70% less saturated fat, and raisin and currant, contains 70% less saturated fat than the average market of sweet adult biscuits. The new range has less than 100 calories per biscuit and will be available in UK and Ireland retailers from September. Mondelēz said that it plans to launch more non-HFSS BelVita products in January 2023.
Louise Stigant, UK managing director at Mondelēz International, said: “I’m proud of the non-HFSS ranges that we are developing in categories such as biscuits, confectionary and drinking chocolate. This is a result of a significant amount of work and investments that we have made to find opportunities to innovate and reformulate products so that we can give consumers more choice.”
“As custodians of some of the UK’s most beloved and iconic brands, we need to carefully balance the journey towards more non-HFSS products, alongside the need to meet the expectations of our consumers, we want to ensure we don’t compromise on taste or quality. This remains a complex challenge for the industry and one which requires ongoing partnership with Government.”
Mondelēz has also developed non-HFSS products for its confectionery brands in the form of Maynards Bassetts’ Wine Gums Juicies, Maynards Bassetts’ Sports Mix Juicies and The Natural Confectionery Co’s Juicy Snakes. Each product, which contains 30% less sugar, will also be available from this month.
Meanwhile, in 2023, the business will be reformulating its Cadbury Drinking Chocolate and Cadbury Instant Hot Chocolate products to make them non-HFSS.
© FoodBev Media Ltd 2022
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