Specifically, for the 2012 and 2013 product seasons, the two brands are working together to change the way outerwear and apparel are made, by creating sustainable fabrics out of recycled plastic bottles and implementing this material into key products within the Burton line.
The first round of products from this partnership features a hand-crafted line of t-shirts made from 50% recycled plastic bottles and 50% organic cotton.
For future product lines, the brands will continue to increase the number of styles that use this sustainable fabric, with outerwear being the next key focus, the company said.
.
Source: Mountain Dew
© FoodBev Media Ltd 2024