Ice cream brand Mövenpick has announced the launch of a conveniently sized 500ml tub – as well as two new flavours.
Available in Ocado from May with a recommended retail price of £4.99 per tub, the new Mövenpick 500ml range comprises six classic ice creams and two sorbets – including vanilla dream, Swiss chocolate, strawberry, caramelita, maple walnut, and raspberry and strawberry sorbet. The brand has also launch tiramisu ice cream, as well as passionfruit and mango sorbet – brand new to the retail channel.
The tiramisu ice cream marries airy mascarpone, biscuit and delicate coffee sauce with Marsala wine, appealing to consumer appetite for coffee-flavoured ice cream, Mövenpick said. The exotic passionfruit and mango sorbet contains 42% fruit and pairs Ecuadorian passionfruit purée with Alfonso mangoes from India. As with all Mövenpick Ice Creams, the new flavours contain naturally sourced, quality ingredients, combined with luxurious Swiss cream.
Harriet Morley, UK and Ireland business development manager for Mövenpick Ice Cream,said: “We’re delighted to be launching the new 500ml tubs, offering consumers a convenient size at a competitive price point. By understanding consumers’ needs and taste preferences, we can innovate and introduce new flavours and formats, whilst still offering the quality taste credentials that epitomise the brand.”
© FoodBev Media Ltd 2024