Mtn Dew Kickstart adds four new flavours

Mtn Dew Kickstart has introduced four bold new flavours to its lineup – midnight grape, watermelon, blueberry pomegranate and blood orange.

With only 60 calories in every 12oz serving, the four new low-calorie beverage flavours join six previously released variants – including fruit punch, pineapple orange mango, and strawberry kiwi. They will be available from retailers across the US later this week.

Mtn Dew Kickstart launched in 2013 and has been dubbed one of PepsiCo’s most successful beverage product launches in the past decade, generating annual retail sales of more than $300m.

Mountain Dew senior vice president of marketing Greg Lyons said: “Since the brand’s introduction in 2013, Mtn Dew Kickstart has been an incredible success – one of our most exciting innovations of the past decade – and we’re continuing to give guys the bold new flavours they’re asking for with the introduction of midnight grape, watermelon, blueberry pomegranate and blood orange.”

In conjunction with the release of the new flavours, Mountain Dew will build upon the It All Starts With a Kick campaign, launching a robust 360° marketing programme including engaging digital and social media, broadcast and out-of-home advertising, merchandising and experiential activations. And, for the first time since 2000, Mountain Dew will return to the Super Bowl with a new television advert that it said was “guaranteed to have fans talking”.