Müller expands its yogurt range with Pretzel Party

Müller has launched its first yogurt in the UK that is served with pretzels, as it continues to add inspiration to its core range of branded yogurts and target category growth.

Made in Shropshire with milk from British farms, Müller Corner Creations Pretzel Party features caramel flavour yogurt with three pretzel combinations. These include: pretzel pieces, milk chocolate coated pretzel pieces and dark chocolate coated biscuit balls.

Müller Corner Creations Pretzel Party will be available in a six-pack format in Tesco from 4 November with a recommended retail price of £3.

Chief marketing officer of Müller Michael Inpong said: “With over 100 new products in the pipeline, we’re working really hard to deliver category growth and excitement for our customers and consumers.

“We can help people to live happier and healthier lifestyles by not only creating delicious dairy products, but we can drive excitement in the category with new and interesting flavour combinations.

“Müller is the nation’s favourite brand because we think outside the box. We absolutely love this product and we think everyone else will too.”

Earlier in the year, Müller released its first mascarpone-inspired style yogurt in the UK and a Müllerlight gin and tonic-inspired yogurt, which contains 0.5% gin.

These new flavour combinations followed the introduction of new and improved recipes for the dairy company’s two core brands Müllerlight and Müller Corner, made possible after the discovery of a new yogurt culture.

Müller is now targeting a total sugar reduction of 25% across its branded yogurt portfolio by June 2020.