Müller Yogurt & Desserts has tapped into the popularity of the retro trend with a new product launch, Müller Corner Originals.
To drive category growth and excitement, Müller is bringing back favourites from the last thirty years.
The first retro flavours to feature from the dairy company’s back catalogue will be Mississippi Mud Pie Inspired – which originally launched in 1997 – and Strawberry and Choc Orange Balls.
Toby Bevans, strategy and marketing director at Müller Yogurt & Desserts, said: “Let’s jump back to 1997, construction started on the Millennium Dome, Harry Potter and The Philosopher’s Stone was published and Katrina and the Waves won Eurovision. This was also the year that Müller introduced Müller Corner Mississippi Mud Pie Inspired.”
He continued: “We know that people are excited by all things retro. The proof is in the pudding, since we brought Müller Corner Mississippi Mud Pie Inspired back, the reaction has been incredible. Müller Corner is an icon in the yogurt world, and with a huge back catalogue of favourites for us to bring back, we want to use this to bring excitement, fun and some retro good times to the dairy aisle.”
Müller Corner Originals represents the first product to be rolled out in Müller’s redesigned packaging. The brand says its new designs make its packaging more cohesive, distinctive and easy to find.
The retro flavours are available to purchase now in UK retailers in single and multipacks.
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