Three years ago, Sainsbury’s joined with Comic Relief coffee traders Finlays and Twin, the fair trade organisation that works with smallholder farming groups, to develop two new African speciality grade coffees and strengthen the capacity of smallholder coffee producers in marginalised regions.
The project is funded by the government’s Department for International Development under its Food Retail Industry Challenge Fund (FRICH), which sets out to improve the lives of poor communities in Africa.
Taste the Difference Mzuzu Fairtrade Ground Coffee costs £3.99.
© FoodBev Media Ltd 2024