“Yesterday’s benchmarks are for yesterday . . . Today and Tomorrow’s are developing. We at National Beverage have been utilizing a couple that are sure to become ‘tomorrow’s’ standard. Further, we were born with them . . . in our ‘soul’!” excitedly stated Nick A Caporella, chairman and chief executive officer.
“While the typical revenue growth profile is constantly monitored, our MOP-V’m method has proven to be key to our results. Margin On Package-Volume matrix increases volume only if the selected volume achieves planned performance. Our shareholders have favored this method also,” continued Caporella.
“Shasta’s new media campaign in California produced great results but was somewhat hindered by unseasonably cooler weather . . . while the balance of the country sweltered in ‘stay-inside-air-conditioned’ places and consumed less!
“Our innovation and superior packaging of brands LaCroix and Rip It have driven growth while expanding our margins through this segment of our business. Everfresh juices and its line of single-serve beverages continue to expand through new and creative packaging along with a greater focus in regional convenience store outlets.
“Our ‘up and down the street’ performance, in all segments, has passionately been stimulated through new packaging, flavours and distribution motivation!” Caporella proclaimed.
“All in all, we are pleased with these first quarter results. Our 25th anniversary, while just a few weeks away, is being ‘celebrated’ with the recent mailing of our FY 2010 financials, which includes a special chronicle of events and a unique corporate review.
“Creating shareholder value may not be the best thing -Team National does . . . but we ‘stubbornly’ are trying to make it – that!” concluded Caporella, with a wink.
Source: National Beverage Corp
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