Vitzer will be available in three variants: Red Berry, Lemon & Lime, and Apple & Pear, all of them sweetened with stevia extract.
The launch will be supported by a full PR and social media campaign positioning the product as a rehydrating ‘Zero Guilt’ alternative to water. Experiential activity will take place across the UK, targeting the 18-30 market in major cities and shopping centres, along with sampling at key trade events.
Actress Gemma Merna will act as a brand ambassador and face of the brand, appearing on the product photography, which emphasises the drink as a natural, guilt-free pleasure.
Vitzer will be available in a wide-mouth 50cl PET bottle.
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