Nayax has updated its Monyx Wallet payment app to include a consumer loyalty programme and a refund service for unattended retail locations such as vending machines.
Consumers can use the Nayax Wallet app by loading cash onto the app, and can then pay for products at Monyx-integrated machines using their smartphones.
With the new update, Monyx Wallet 2.0 provides a range of loyalty benefits to consumers including discounts, cash back and bonus credit, and allows operators to run their own marketing campaigns and loyalty programmes for staff in closed-loop environments.
According to Nayax, third-party loyalty apps can also benefit from Monyx Wallet’s payment and engagement features via an SDK framework, which integrates Nayax’s digital wallet capabilities into existing apps.
Yair Nechmad, CEO of Nayax said: “Nayax believes relationships are key to retaining regular customers.
“A boost in sales is beneficial for any business but repeat business is better for long term success.
“For consumers at unattended machines the business owner is anonymous – Monyx Wallet’s marketing tools help operators develop more of a relationship with their consumers, and support operators in promoting their business.
“By nurturing loyalty, operators set themselves up for a future with consistent revenue.”
© FoodBev Media Ltd 2019
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