Undoubtedly, the bottled water industry has seen rapid expansion of the ethical product segment, and the latest newcomer – Project 7 from the US – is profiled in the latest issue of the magazine.
The brands listed below either have a direct link to a humanitarian organisation, or are run by not-for-profit businesses that claim to make a significant donation to charity. Given the tough economic conditions, some brands will inevitably prove to be more popular and recession-proof than others in 2009. Some of the bigger ‘charity brands’ will obviously have reserves to raid in case times get critical, while others will be forced to scale back.
The list begins with the brand, the country from where the drink is made, and the charity reportedly benefiting from its sales.
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The list begins with the brand (in alphabetical order), the country from where the drink is made, and the charity reportedly benefiting from its sales.
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