Available on shelf from 1 January, the new pack features a ‘Good Morning’ label. The limited edition label will be on packs for four weeks, and will run across the Nescafé Original 100g, 200g and 300g jars.
Following the success of last year’s ad campaign, which generated high volume sales of double-digit growth, Nescafé has decided to invest in a high impact TTL campaign including TV, outdoor, print advertising and in-store activation. In doing so, the £4m campaign will ensure that the brand sees the best possible start to the New Year.
Source: Nescafé
© FoodBev Media Ltd 2024