In July, the Zhuwa Primary School in Chengdu city was one of the first schools to join the Nestlé initiative following a joint launch by Nestlé and the China Nutrition Society (CNS) in Beijing in May.
The Nestlé Healthy Kids Programme aims to improve the nutrition, health and wellness of children aged 6-12 years old by promoting nutrition education, balanced diet, greater physical activity and a healthy lifestyle.
Anthony Low, head of corporate affairs and marketing communications of Nestlé China, said: “The focus of Nestlé Healthy Kids Programme is nutrition education and physical activity, which are important aspects of a healthy lifestyle and must have clear benefits for Chinese kids.
“Nestlé believes that education is the single most powerful tool for ensuring that children understand the value of nutrition and physical activity to their health through the course of their lives. As a Council member of the Chinese Nutrition Society, Nestlé is indeed honoured to work together with the authorities and several other organisations to promote nutrition awareness and health education for the Chinese children.”
The Zhuwa School was damaged by the earthquake in 2008, and rebuilt using funds donated by Nestlé and its employees. In order to provide long-term support to the school and also to create a platform for Nestlé China employees to support the community, a series of motivation programmes have been designed together with the school leadership and faculty.
Nestlé will also contribute to establishing an easily applied nutrition education model through collaborating with health and education authorities at both national and local levels.
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