Nestlé is expanding its portfolio with the introduction of Mezeast, a new food brand inspired by Middle Eastern cuisine.
The Mezeast range features 11 products, including meal kits, seasoning mix sachets, squeezy sauces, spreads and pastes.
According to Nestlé, Mezeast has been designed to bring together “the best tastes and flavours of the Middle East”.
The range has reportedly been created by Middle Eastern chefs and features ingredients that are sourced from the region, such as pomegranate, tahini and coriander.
“Life is better when shared and we are really excited to introduce Mezeast inspired by the Middle Eastern cuisine which is all about sharing and generosity,” said Honza Dusanek, managing director for food and dairy at Nestlé UK and Ireland.
“This unique cuisine is rooted in the belief that a meal is much more than just food; it is a special moment of togetherness and meaningful connections.
“We know that this food culture is loved by so many people and we want to make it available to families everywhere. Mezeast offers the opportunity to cook delicious, authentic and simple meals that bring family and friends together.”
The new offerings will be available exclusively in Tesco from today.
The launch of Mezeast follows the unveiling of Wunda, Nestlé’s new pea-based milk alternative brand.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial