Nestlé Professional has joined forces with UK cake manufacturer BBF Limited to launch Simply Delicious Cupcakes Made with Rolo, in a move to tap into the increasing market for chocolate and confectionery-branded cakes.
The cupcakes which consist of vanilla sponge, with toffee injection, caramel frosting and sprinkled with Mini Rolos and chocolate drizzle are available now in supermarkets nationwide.
According to BBF, the partnership will deliver branded cupcakes in a six-pack format for the first time in the UK.
BBF is a manufacturer of cake and chilled desserts, supplying retailer own label, licensed and branded cakes across the UK and European market.
Marketing controller of BBF Carys Delve said: “Rolo is a classic brand, with high brand awareness and a great heritage spanning eight decades. What’s more, smooth chocolate and slow melting caramel work perfectly in a cake format, so it was a clear choice for BBF.
“The BBF team prides itself of its product innovation, so to be able to bring a branded chocolate cupcake to market in conjunction with Nestlé Professional has been an exciting time for us.”
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