Hunger Breaks, which is experiencing 7.8% volume growth, has developed the range to satisfy the hunger of its core target audience of young males and consumers over the age of 55.
Chris Wright, marketing director for Hunger Breaks, said: “By reinvigorating the category with these four new variants, we are confident that Hunger Breaks will attract new consumers and increase frequency of purchase. We are committed to investing in the brand and have a programme of promotional activity and further NPD planned over the next 12 months.”
The range is available in 395g cans with an RRP of £1.49.
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