The activity marks the second phase of the ‘Cream With Spirit’ campaign, and is supported with a £1m marketing investment.
The new-look bottle, which will be available across all variants from March, has been heightened and slimmed to give it ‘a more stylish and elegant profile’. The new shape should enable it to conveniently fit inside a fridge door.
Chris Lock, Baileys Western European category marketing director at Diageo, said: “Baileys is widely recognised for its unique bottle shape and our stylish new design stays true to Baileys iconic heritage in a contemporary and stylish way.
“We are confident that this, coupled with the same great-tasting liquid, will not only have more impact on-shelf, but also affirm Baileys’ position as a modern drink for the modern woman.”
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