Evian is treating London commuters to ‘a different way to live young’, such as asking for a piggyback or playing ‘sleeping lions’ at work. There will be a new message every day from 1-31 January, all using the brand’s ‘side by side’ Baby & Me creative.
The campaign will launch on Evian’s Facebook and Twitter pages on 1 January before being rolled out to other platforms in time for the January return to work.
Content will change daily and will appear on Transvision screens in 10 London train stations and digital escalator panels in six central London Underground stations.
“January can feel uninspiring after the festive December period, so we couldn’t think of a better time to inject some ‘Live young’ attitude into the working day,” said Sophie Brooks, Evian senior brand manager. “We think commuters will love our witty daily ads, and our fans on social media will have additional opportunities to interact with the campaign, too.”
The ‘Live young’ campaign is a collaborative project led by Evian and supported by We Are Social, MEC, 360 Communications, Havas and Mad About Design Ltd.
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