“At Cow & Gate, we want to help parents give their toddlers the nutrition they need as part of a balanced diet,” said James Haden, Cow & Gate marketing manager. “We understand the importance of vitamin D to toddler development and want to make sure parents can depend on our Growing Up Milk to top up their little one’s diet with a rich source of vitamin D in an easy and familiar way.”
Rolling out across UK stores now, the new Growing Up Milk formulation will be available in powder and ready-to-feed formats, including a 200ml Tetra format and easy-to-store 1-litre carton, for 1-2 and 2-3 years.
The fortified cows’ milk drink also provides other key nutrients such as omega-3, an essential fatty acid, and iron to support normal cognitive development.
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