The new look, which ties in with a refresh of the Rubicon Stills range earlier this year, forms part of a major investment in the Rubicon brand this year, which has included TV advertising, national sampling, multi-buy offers on-pack and the launch of a new Lychee Stills 500ml variant.
“This is big year for Rubicon thanks to our dedicated investment in the brand,” said Adrian Troy, head of marketing for AG Barr. “The refreshed design for the carbonates range will drive even more demand for Rubicon, which is already worth over £100m.
“Rubicon carbonates are currently growing massively at 35% and generating £40m of profits for retailers every year.”
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