Photo by Duane Romanell, Flickr Creative Commons.
A new report on ready-to-drink tea innovation from food and drink industry consultancy Zenith International has identified eight key trends for new product launches worldwide in the last three years.
The trends are:
Over 60 in-depth brand profiles, which offer product images as well as detailed information such as launch date, packaging type and size, pricing, ingredients, variants and marketing, are categorised under six headings:
“These appear to be the main themes driving product development and innovation worldwide,” said Zenith chairman Richard Hall. “The market for ready-to-drink tea is not only growing strongly, it’s also becoming increasingly diverse, moving well beyond the once standard black and green tea variants.
“More new products are now seeking different tea blends, flavour blends, textures and packaging. Many are being launched with functional enhancements such as weight management or relaxation. Social enhancement such as Fairtrade or Rainforest Alliance certification is often an added feature. All of this is broadening the appeal of ready-to-drink tea to a wider consumer base.”
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