Alcoholic tea brand Noveltea has launched a limited edition spirit in collaboration with rum producer Destilería Serrallés, called La Fusión.
The 11% ABV spirit is made with a blend of 3-8-year aged Don Q Añejo rum, as well as loose-leaf oolong and green teas that have been cold-brewed for up to eight hours.
The company says the spirit celebrates “Spanish rum-making traditions that span 155 years and six generations”.
Vincent Efferoth, co-founder of Noveltea said: “We are extremely proud of our partnership with Destilería Serrallés and are confident that our latest limited edition spirit is one of our most outstanding innovations to date. Blending Don Q Añejo rum with a perfect match of oolong and green teas creates unique flavours and aromas that can’t be found anywhere else on the market.”
Watch FoodBev Media’s interview with Noveltea co-founder Vincent Efferoth here
He continued: “Sharing the same values and environmental commitments also allows us to mark another step on our quest to become as sustainable as possible as a brand”.
Silvia Santiago, senior VP of manufacturing at Destilería Serrallés added: “As an industry leader and pioneer in the rum category, we are always looking for ways to innovate and provide rum enthusiasts with new flavours and blends to enjoy. Our limited edition spirit in collaboration with Noveltea is well-balanced, has subtle aromas, fragrant notes and is slightly sweet on the first sip.”
La Fusión is available on Noveltea’s website. RRP £39.95 for 70cl.
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