The rubs are based on traditional US regional recipes and join the rest of the American-inspired condiments range from Newman’s Own, including the three table sauces – Smokin’ Hot Dog Sauce, Hot Pepper Sauce and All Star BBQ Sauce – which launched earlier in the year, followed by the Blue Cheese Dressing and Santa Cruz Chilli and Lime Dressing.
“The American Rubs are an innovative product range which will help consumers to recreate popular US-style BBQ dishes with ease,” said Sally Haydock, Newman’s Own brand manager in the UK. “Newman’s Own is an authentic American brand and we continue to look for new ways to bring a taste of the US to the UK.”
The suggested retail price is £1.59 per 85g tube from selected UK Asda stores.
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