Nim’s Fruit Crisps launches UK’s ‘first air-dried vegetable crisps’

Nim’s Fruits Crisps has added to its range of fruit crisps with the launch of “the UK’s first air-dried range of vegetable crisps”.

Including tomato and cucumber, pepper and courgette, and beetroot and parsnip flavours, the new snacks will be targeted towards health-conscious consumers and feature 100% fresh vegetables, Nim’s said. They will seek to tap into demand for health on-the-go snacks that don’t compromise on taste, the company added.

The pioneering healthy snack brand has claimed that it is the only UK manufacturer to air-dry crisps – a process that ensures fresh produce maintains as much nutritional content, authentic taste and brightness of colour as possible, as well as a crisp texture that remains once bagged.

The extension comes less than half a year after Nim’s relaunched manufacturing at a new Kent-based air-drying factory.

Nim’s Fruit Crisps founder Nimisha Raja said: “When I launched the brand in 2011, my main objective was to combat unhealthy snacking patterns in adults and children and it’s exciting to now offer a savoury alternative to our sweet and tangy fruit crisps. Our new facility has allowed for rapid NPD as well as continuing to offer the ability to seal in the authentic taste of the vegetables and retain as much nutritional content as possible – a proposition that various major and speciality retailers are excited by.”

Retailing at £1.15 a pack, the vegetable crisp range is suitable for gluten-free diets, coeliacs and vegans, Nim’s said.