London-based brand Nine Elms has launched its first drink, No.18, a non-alcoholic beverage that is designed to complement “good food”.
The drink is made from the botanical infusions of 20 different flowers, herbs and spices, as well as the juice of four types of berry. According to Nine Elms, the blend allows the beverage to pair with a broad range of rich, savoury dishes.
Available in a 750ml bottle, No.18 has been created to cater to consumers who choose not to drink alcohol or who are reducing their consumption.
Simon Rucker, co-founder and joint CEO of Nine Elms, said: “We’re incredibly proud of Nine Elms and everything it stands for. We wanted to create a truly exceptional range of alcohol-free drinks that could be enjoyed by anyone who enjoys good food.
“We believe Nine Elms successfully bridges the divide between alcoholic and non-alcoholic products and for the first time offers a truly inclusive experience that brings people of all backgrounds and beliefs together.”
James Morgan, who most recently developed the non-alcoholic drinks menu of London restaurant Hakkasan, has now joined the Nine Elms team.
“Nine Elms No.18 has complexity, great acidity, mouth-watering tannins and a good, long finish – but most importantly, it’s also delicious,” he said.
“Although it’s designed to serve as a straight pour and pairs very well with a wide range of foods, it also has enough character to shine in a range of cocktails.
“There is a huge gap in the market for high-quality, alcohol-free alternatives to the sorts of alcoholic drinks that are traditionally served with food and we believe that Nine Elms, starting with No.18, is the first to properly address this.”
Nine Elms were shortlisted pre-launch in this year’s World Food Innovation Awards for Best drink concept. FoodBev accepts entries in the prototype stage and participating in our awards is a great opportunity to create PR around an upcoming product launch.
© FoodBev Media Ltd 2019