Norac Foods will launch a new brand identity for its Bakerly range of baked items from Bluemarlin London this month.
To re-introduce the brand into the UK market, Bluemarlin has updated the name of the brand, originally founded in France during the 1950s and known as La Boulangere. Bakerly has partnered with the London agency to create a visual identity that captured the story of Bakerly’s French origins, reflecting the passion, pride and authenticity of the brand in a modern way.
The new Bakerly design is based on the idea of its brioches, pastries and breads being “crafted with French love”, and blends both traditional and modern design elements to create a visual impact that is highly recognisable. The red holding marque acts as a stamp of pride and authenticity, giving the brand powerful standout on shelf.
Norac Foods’ Bruno De Bourmont said: “The new identity for Bakerly celebrates its French origins, truly bringing to life the pride and passion for baking. The look and feel will resonate with consumers as we re-enter the market, successfully reflecting that these are quality products made with love.”
And Bluemarlin UK creative director Ian Catling added: “By blending traditional cues with modern elements, we were able to illustrate… the brand’s rich heritage, showcasing the artisanship and quality of these products whilst also making it relevant to the British market.”
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