In this short series of blogs, I’ll share some of my correspondence with these companies, working up to the day when their products are revealed for all to see at Vitafoods or the FPE (Finished Products Expo).
Today, Morgan Coghill of Now International shares his thoughts on how preparations are going for the company’s launch of its Now Sports Premier range …
This year’s Finished Products Expo is an extremely important milestone for us. Why? Because after over a year and a half of research, hard work and dedication, we can begin talking to show attendees about our Now Sports Premier. Now will be able to provide athletes that use our products every confidence that the supplements they’re taking are free and clear of banned substances. This has been a large undertaking for us, with many players involved, and like all things – especially when there are regulations involved – it takes time to finalise the products and the testing to meet our high standards.
Our existing Sports Nutrition products will be on display at our booth, as they have become an important part of the Now product line. Last year, we showcased the new packaging concept, which has been very well received around the world. We do extensive in-house lab analysis of our sports nutrition products to screen for the presence of anabolic steroids, HGH, prohormones, diet drugs, ED drugs, melamine and other banned substances. All of this is done so that whether a professional athlete or a weekend warrior, consumers can have complete confidence in the purity of our ingredients.
We’re proud of our current sports nutrition line, which is justifiably successful , while we’re working to create Now Sports Premier products that will be tested to meet the standards of HFL’s Informed Sports Programme. Now has put everything we possibly can into getting it right and this will be illustrated in our stand, with a display of jerseys of sports teams who use our products.
Shaun Weston is editor of FoodBev.com. If you’re attending Vitafoods or FPE this month and would like to speak to Shaun, please contact him here.
© FoodBev Media Ltd 2021
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