Dirk Ebener, CEO and director of NürnbergMesse North America, said: “We acquired InterBev from the American Beverage Association. They will support InterBev with their industry knowledge.”
He added. “A major partner with deep industry knowledge plus the trade show expertise of NürnbergMesse North America give this strategic development of InterBev great potential for success. For the 2012 show, we plan to add tea and mixed-milk beverages to the product scope.”
The contact between ABA and NürnbergMesse North America was made by Wolfgang Schellkes, CEO of Fair Relations GmbH, a cooperative partner of NürnbergMesse Group.
The show’s educational programme was developed by ABA and recent presentations, such as beverage innovations, sustainability, logistics, and storage, give exhibitors and attendees added value, according to NürnbergMesse North America officials.
InterBev fits into Germany-based NürnbergMesse Group’s existing portfolio, which has been in the beverage market since the late 1970s. In November, Brau Beviale will be held at the Nuremberg Congress Center, with around 1,300 exhibitors and approximately 32,000 attendees.
The NürnbergMesse Group also has the BioFach, the World Organic Trade Fair in February, which also has beverage components, and FachPack in September, a European packaging event, including beverage packaging and packaging logistics.
Source: NürnbergMesse
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