Available this month in the UK, the launch of 500ml Oasis Mango Medley is part of a wider brand refresh that sees new graphics across the Oasis range.
Nick Canney, VP sales & marketing at Coca-Cola Enterprises, said: “With the trend for tropical flavours continuing to grow and the great feedback we have already received from consumers, we’re anticipating a strong response to new Mango Medley. Consumers who have taken part in early taste tests have been extremely positive and expressed a strong desire to buy the product when it’s in-store.”
The brand continues to invest in marketing support and has renewed its sponsorship of TV show Celebrity Juice, providing exposure with its core target audience. Additional activity will include digital, PR and only Oasis can do sampling of Mango Medley.
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