18.6% of all Ocado checkouts are now attributable to mobile devices, little more than two years on from the arrival of an Ocado On The Go shopping app to Apple’s iPhone.
Ocado has expanded its m-commerce platform to Android handsets and the iPad and now extends it even further to BlackBerry and Windows Phone 7 handsets.
BlackBerry is a logical progression for the online grocer, given its reputation as the businessperson’s mobile of choice. Recent Ocado analysis of food shopping habits has found that orders made using the Ocado On The Go app are highest during peak travel times, in turn suggesting that mobile shoppers regularly use the daily commute to place their weekly shop.
The Ocado On The Go app for BlackBerry is both touch-screen and roller-ball enabled, and offers a specially designed interface compatible with over 30 different models and handsets. Upgrades, including barcode scanning and delivery slot syncing with phone calendars, will be implemented in the coming weeks, the company said.
Further sales data has revealed that Ocado On The Go customers have a different palate to those who place their orders via Ocado.com. While webshop users stock up on indulgent treats such as home baking products, wine and butter, those using the app tend to prefer healthier ingredients with fresh fruit, veg, fruit juice and salads top buys.
Jason Gissing, co-founder of Ocado, said: “Ocado is proud to be a major innovator when it comes to mobile commerce. Ocado On The Go is the first BlackBerry app in the UK to support supermarket shopping and the app’s arrival on to Windows Phone 7 will widen our reach even further, which is hugely exciting.”
Source: Ocado
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