Ocean Spray has launched Cran-Lemonade juice drinks in original and diet varieties. The diet drink has just five calories. The new flavour combines sun-ripened cranberries and sweet lemons, and delivers 100% of the daily recommended amount of vitamin C in each serving.
To help promote the new drink, Ocean Spray has partnered with JetBlue Airways to award a person ‘who makes every day more sunny’ with selfless contributions to the community around them.
“You know this person,” said Kristen Borsari, director of marketing, Ocean Spray. “He’s your child’s teacher or after-school tutor, the dedicated volunteer at your local library or soup kitchen; she’s your caring neighbour or friend. Now it’s your chance to return the favour by giving back a little of the sunshine they spread to others.”
Beginning 8 June, the cooperative will spotlight a nominee per day via their Facebook page before selecting three finalists, whose stories will be shared via video for fan vote in July.
To nominate someone, the individual should be a community volunteer, teacher or civil servant. Family members or friends are welcome, the company stated. The company notes also these should be people who make the lives of others around them better.
From now until 7 June, nominations are open on Ocean Spray’s Facebook page. Nominations should contain at least 200 words, but no more than 500 words. Photos and videos are welcomed, but not required.
© FoodBev Media Ltd 2024