Ocean Spray has expanded its PureFruit Juice portfolio with three new unsweetened juice, as it continues to focus on health and wellness. The company has also unveiled a new look with its redesigned packaging.
The US agricultural cooperative launched its original Pure Unsweetened Cranberry Juice in 2017 and has now added three new flavours including Pure Tart Cherry, Pure White Grapefruit and Pure Concord Grape.
Each drink contains no added sugars, no artificial flavours, no preservatives, and are non-GMO.
According to the juice brand, the unsweetened juices can be enjoyed on their own or added to smoothies or sparkling water for an extra health boost.
“By extending our portfolio of Pure unsweetened beverages at Walmart, we are demonstrating our commitment to deliver a wide variety of juices that have the incredible health benefits of the cranberry and other superfruits,” said Chris O’Connor, VP of marketing at Ocean Spray.
O’Connor added: “We will continue to develop innovative options that expand awareness of cranberries and exemplify our dedication to health and wellness.”
Ocean Spray’s latest additions are currently available online and in Walmart stores, with a national roll out to other retailers planned for January 2020.
Pure Tart Cherry has an RRP of $4.78 per 32oz bottle, while Pure White Grapefruit and Pure Concord Grape have an RRP of $2.98.
© FoodBev Media Ltd 2021
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