© Chris Phutully and Ocean Spray
American agricultural cooperative, Ocean Spray, has announced that it will partner with waste management company TerraCycle to advance its sustainable packaging strategy.
The two companies will launch a free recycling programme, enabling consumers to recycle Ocean Spray’s flexible plastic Craisins dried cranberries and snack packaging.
The collaboration aims to help divert waste from landfills and extend the life of materials, thereby reducing the environmental footprint of food and beverage products.
Consumers will be able to send the Craisins flexible plastic packaging to TerraCycle, where it can be cleaned and melted into hard plastic that can be recycled and remoulded to make new products, such as park benches and picnic tables.
For each shipment sent to TerraCycle through the recycling programme, participants will earn points that can be donated to a non-profit, school or charity of their choosing.
Through the initiative, both companies aim to create a truly circular economy. This will be achieved through Ocean Spray’s new Loop platform, whereby consumers can order products from an eCommerce platform and, once used, can return the packaging to be cleaned and refilled with products for reuse.
“We are thrilled to partner with TerraCycle and their new Loop programme to advance Ocean Spray’s commitment to sustainability so that we can leave the earth a better place for the farmers and families we serve,” says Christina Ferzli, head of global corporate affairs at Ocean Spray.
“We embrace TerraCycle’s innovative platform as a brand-new way to approach the process of recycling, especially as we honour Climate Week and consider the steps we are taking as an organization through all of our sustainability efforts to continue this work in a meaningful way,” she added.
Tom Szaky, TerraCycle CEO, also commented: “Since our founding, TerraCycle has made it our objective to ‘Eliminate the Idea of Waste’ by recycling the unrecyclable and diverting waste from landfills and local communities. Through the Ocean Spray Recycling Program, we are joining forces with this iconic brand to offer a simple solution to packaging waste that helps preserve our environment for future generations.”
© FoodBev Media Ltd 2019