Ocean Spray Cranberries has joined forces with Plug and Play, a global innovation platform for industry accelerators.
The partnership will focus on driving growth for Ocean Spray by leveraging a global start-up ecosystem to solve key business challenges “with a creative, disruptive, and agile approach”.
The collaboration will also serve as a catalyst for future strategic initiatives and innovations to be launched by Ocean Spray.
Plug and Play will work with the cooperative on designing strategies to continue driving optimisation, working with start-up innovators including a dedicated innovation team.
“As a nearly 90-year-old brand, it is paramount for our cooperative to relentlessly drive cutting-edge innovation and to quickly and effectively tackle business challenges so that we accelerate Ocean Spray’s evolution toward health and wellness,” said Bobby Chacko, CEO of Ocean Spray.
“Our partnership with Plug and Play gives Ocean Spray a necessary voice and presence in the Silicon Valley network, tapping into an open innovation community that will create more depth of knowledge and diversity of experience for our team.”
Michael Olmstead, CRO of Plug and Play, added: “We need dedicated partners who are open to new start-up innovation. This willingness to transform will help not only their businesses, but entire industries.
“Partnering with Ocean Spray provides opportunities to connect our start-ups to a distinguished company so they can revolutionise the market. We are proud to welcome them into our ecosystem.”
Earlier this month, Ocean Spray Cranberries released Atoka, the company’s first new brand, as it lined up the launch of a range of products through its new Lighthouse innovation incubator.
Ocean Spray said Lighthouse is its way of building innovation from within the cooperative.
© FoodBev Media Ltd 2019